Pitching – Creative Concepts PR

Mar 19

Create A Newsworthy Story The Media Can’t Resist

By Creative Concepts PR Blog Article, Earned Media, Media Coverage, Media Release, Newsworthy Story, Pitching, Pitching to Media, Public Relations

In the world of PR, knowing the difference between what's advertorial and what's genuinely newsworthy when pitching to the media is KEY. Your story must capture the journo's attention and be of genuine interest to your media outlet's target audience. It is important to avoid...

Feb 19

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6 Things to Remember when Writing Your Media Release:

By Creative Concepts PR Earned Media, Media Coverage, Media Release, Pitching, Public Relations

Are you ready to write your media release but you just don’t know what to include or where to begin? Let us help you, with six simple steps! 1. Identify your PR Objectives The first step to consider when writing your media release is to...

Oct 13

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Pitching Pitfalls: Why Your Media Outreach Might Be Falling Flat

By Creative Concepts PR Media Release, Pitching

You’ve nailed the art of how to write a killer media release (go you!), but despite your best efforts, your pitches aren’t getting picked up by the media. Frustrating, we know, but don’t let it dishearten you! Here, we explore some of the most common...

Oct 11

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Three Things You Should Know Before Hitting Send On Your Pitch

By Creative Concepts PR Media Release, Pitching

Sending out a pitch without thoroughly understanding the media outlet you’re targeting is like trying to fit a square peg into a round hole. It just won’t work. It might sound obvious, but it’s surprising how many pitches miss the mark simply because the homework...

Oct 10

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Person sitting on a grey couch typing on a laptop. There is an empty coffee mug visible as well.

How To Grab a Journalist’s Attention

By Creative Concepts PR Media Release, Pitching

Here’s one of the key things you need to know – journalists are time poor and usually working to deadlines. Depending on the media outlet, they’re receiving up to hundreds of emails per day, so it’s important that if they do actually OPEN your email,...

Oct 09

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Person wearing a blue business suit with blue tie. There are a group of hands holding microphones and recording equipment as though interviewing the person in the suit.

The Media WANT To Hear From You

By Creative Concepts PR Pitching

One of the biggest mistakes people make is simply waiting for the media to come to them. This couldn’t be further than the truth! Journalists are inundated with information, stories, leads and hundreds of emails daily, so if they don’t know about you, they can’t...