Public Relations – Creative Concepts PR

Feb 25

Back to Basics: What is PR and Why is it Important?

By Creative Concepts PR Blog Article, Marketing, Media Coverage, Public Relations

Even with the best-laid marketing plans, public relations (PR) often gets overlooked or is misunderstood. Many business owners and marketers focus on paid advertising and social media marketing, and while these are certainly important, including PR in your marketing plan can enhance your brand’s reputation...

Mar 19

Love0

Create A Newsworthy Story The Media Can’t Resist

By Creative Concepts PR Blog Article, Earned Media, Media Coverage, Media Release, Newsworthy Story, Pitching, Pitching to Media, Public Relations

In the world of PR, knowing the difference between what's advertorial and what's genuinely newsworthy when pitching to the media is KEY. Your story must capture the journo's attention and be of genuine interest to your media outlet's target audience. It is important to avoid...

Feb 19

Love0

6 Things to Remember when Writing Your Media Release:

By Creative Concepts PR Earned Media, Media Coverage, Media Release, Pitching, Public Relations

Are you ready to write your media release but you just don’t know what to include or where to begin? Let us help you, with six simple steps! 1. Identify your PR Objectives The first step to consider when writing your media release is to...

Feb 06

Love0

The Importance of Creating Your Own Content for Media

By Creative Concepts PR Content Creation, Media Coverage, Public Relations, Supplying Content, Technology

In the world of media, creating your own content is CRUCIAL! Journalists are always on the go and every now and again media outlets will rely on supplied content, including overlay vision, photos, and even audio. Thinking ahead and being prepared with content can be...

Nov 27

Love0

Man reading a newspaper with a frown on his face.

Disappointed in Your Media Coverage?

By Creative Concepts PR Earned Media, Media Coverage, Public Relations

Have you experienced the excitement of media saying ‘yes’ to your story only to be disappointed in the actual media coverage itself? It happens. Even to professional PR consultants who work with media for a living! In fact, it happened in our office just recently...