Creative Concepts PR – Creative Concepts PR

Mar 24

Why Wanting Publicity Is Not About Ego – It’s Just Good Business

By Creative Concepts PR Blog Article, Earned Media, Marketing, Media Coverage, Public Relations

Publicity has an image problem. It’s a word that conjures up images of celebrity scandals splashed across magazine covers, or smarmy politicians kissing babies on the campaign trail. No wonder some business owners and industry experts hesitate to seek media coverage, fearing it may come…

Feb 25

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Back to Basics: What is PR and Why is it Important?

By Creative Concepts PR Blog Article, Marketing, Media Coverage, Public Relations

Even with the best-laid marketing plans, public relations (PR) often gets overlooked or is misunderstood. Many business owners and marketers focus on paid advertising and social media marketing, and while these are certainly important, including PR in your marketing plan can enhance your brand’s reputation...

Mar 19

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Create A Newsworthy Story The Media Can’t Resist

By Creative Concepts PR Blog Article, Earned Media, Media Coverage, Media Release, Newsworthy Story, Pitching, Pitching to Media, Public Relations

In the world of PR, knowing the difference between what's advertorial and what's genuinely newsworthy when pitching to the media is KEY. Your story must capture the journo's attention and be of genuine interest to your media outlet's target audience. It is important to avoid...

Feb 19

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6 Things to Remember when Writing Your Media Release:

By Creative Concepts PR Earned Media, Media Coverage, Media Release, Pitching, Public Relations

Are you ready to write your media release but you just don’t know what to include or where to begin? Let us help you, with six simple steps! 1. Identify your PR Objectives The first step to consider when writing your media release is to...

Feb 06

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The Importance of Creating Your Own Content for Media

By Creative Concepts PR Content Creation, Media Coverage, Public Relations, Supplying Content, Technology

In the world of media, creating your own content is CRUCIAL! Journalists are always on the go and every now and again media outlets will rely on supplied content, including overlay vision, photos, and even audio. Thinking ahead and being prepared with content can be...