Earned Media – Creative Concepts PR

Mar 19

Create A Newsworthy Story The Media Can’t Resist

By Creative Concepts PR Blog Article, Earned Media, Media Coverage, Media Release, Newsworthy Story, Pitching, Pitching to Media, Public Relations

In the world of PR, knowing the difference between what's advertorial and what's genuinely newsworthy when pitching to the media is KEY. Your story must capture the journo's attention and be of genuine interest to your media outlet's target audience. It is important to avoid...

Feb 19

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6 Things to Remember when Writing Your Media Release:

By Creative Concepts PR Earned Media, Media Coverage, Media Release, Pitching, Public Relations

Are you ready to write your media release but you just don’t know what to include or where to begin? Let us help you, with six simple steps! 1. Identify your PR Objectives The first step to consider when writing your media release is to...

Nov 27

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Man reading a newspaper with a frown on his face.

Disappointed in Your Media Coverage?

By Creative Concepts PR Earned Media, Media Coverage, Public Relations

Have you experienced the excitement of media saying ‘yes’ to your story only to be disappointed in the actual media coverage itself? It happens. Even to professional PR consultants who work with media for a living! In fact, it happened in our office just recently...

Nov 21

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two people sitting at desk with clipboard on the table speaking into radio/podcasting equipment.

Proof You Can Establish Yourself as the Media’s Go-To Expert

By Creative Concepts PR Blog Article, Earned Media, Media Coverage

Recently I received a call from a local radio station asking for an interview with my client. It’s not the first time we’ve had media reach out to us, but it didn’t happen by accident and it didn’t happen overnight! It’s the result of a…