creative

media

solutions

with Julie Johnston

Are you passionate about the benefits your product or service offers to your customers, or ready to share your voice on topical matters?

Not only does media coverage create brand awareness, increase sales and build your credibility as a leader in your field – it actually cuts through the noise of advertising in a way that’s authentic and trustworthy.

This publicity can be amplified when tied in with activity across your other marketing channels.

Despite this, when it comes to marketing strategy, media is often neglected – or forgotten entirely. That’s where I come in! No only can I help identify opportunities for media coverage in your marketing plan, but I’ll help execute your media campaigns in line with your overall goals.

LET'S GET STARTED

Julie Johnston, Managing Director of Creative Concepts PR. Julie is wearing a grey top and black slacks, sitting in a chair with her arm draped along the back and she is smiling to camera

Hello, I'm Julie.

I love finding the newsworthy angle, the beating heart of the story and a great visual opportunity so we have a creative, engaging story that will connect with your audience – and that journalists will want to share.

Here’s a few examples of what makes my heart sing:

working with clients whose products or service benefits others (where I can share your passion and desire to spread your message!)
product launches and regional events (I also moonlight as a professional emcee, so can get hands-on with your event and help it run smoothly).
anything related to the arts / theatre scene!

more about me

Work With Me

As a PR & Media Consultant, I can manage short-term media campaigns, work with your team as part of your long-term strategy, or upskill you with the basics so you can manage your own publicity with minimal ongoing assistance.

Services

Julie Johnston, Managing Director of Creative Concepts PR. Julie is wearing a grey blouse and black pants, sitting on a chair, with a laptop on her lap and smiling off camera

A desk in front of a window. On the desk is an open laptop, a tablet, a leafy green plant and a pink mug with steam coming out the top.

Learn With Us

Want to learn how to generate your own media coverage? Dive into our signature online course and snapshot 'Behind the Headlines' case studies, listen to our podcast series, or come along to an in-person event.

Courses & Workshops

ulie Johnston, Managing Director of Creative Concepts PR. Julie is wearing a white blouse and blue jeans, sitting in a white stool with her leg crossed and smiling to camera.

Create Your Own PR Podcast

Welcome to Create Your Own PR, the podcast for community groups, small businesses and thought leaders throughout regional Australia who want to learn the basic skills, and build their confidence, to gain media coverage in their local market.

In this podcast series, I’ll take you inside your local media to help you understand what makes a newsworthy story, and how to pitch it to the media.

So, settle in, and let my guests and I show you just how easy it can be, to Create Your Own PR.

LISTEN ON APPLE PODCASTS LISTEN ON SPOTIFY