Creative Concepts PR – Creative Concepts PR

Nov 27

Man reading a newspaper with a frown on his face.

Disappointed in Your Media Coverage?

By Creative Concepts PR Earned Media, Media Coverage, Public Relations

Have you experienced the excitement of media saying ‘yes’ to your story only to be disappointed in the actual media coverage itself? It happens. Even to professional PR consultants who work with media for a living! In fact, it happened in our office just recently...

Nov 21

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two people sitting at desk with clipboard on the table speaking into radio/podcasting equipment.

Proof You Can Establish Yourself as the Media’s Go-To Expert

By Creative Concepts PR Blog Article, Earned Media, Media Coverage

Recently I received a call from a local radio station asking for an interview with my client. It’s not the first time we’ve had media reach out to us, but it didn’t happen by accident and it didn’t happen overnight! It’s the result of a…

Oct 13

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Woman holding an open notebook, tapping a pen against her chin

Pitching Pitfalls: Why Your Media Outreach Might Be Falling Flat

By Creative Concepts PR Media Release, Pitching

You’ve nailed the art of how to write a killer media release (go you!), but despite your best efforts, your pitches aren’t getting picked up by the media. Frustrating, we know, but don’t let it dishearten you! Here, we explore some of the most common...

Oct 11

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Image of a laptop screen with a large email icon showing a warning/notification sign

Three Things You Should Know Before Hitting Send On Your Pitch

By Creative Concepts PR Media Release, Pitching

Sending out a pitch without thoroughly understanding the media outlet you’re targeting is like trying to fit a square peg into a round hole. It just won’t work. It might sound obvious, but it’s surprising how many pitches miss the mark simply because the homework...

Oct 10

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Person sitting on a grey couch typing on a laptop. There is an empty coffee mug visible as well.

How To Grab a Journalist’s Attention

By Creative Concepts PR Media Release, Pitching

Here’s one of the key things you need to know – journalists are time poor and usually working to deadlines. Depending on the media outlet, they’re receiving up to hundreds of emails per day, so it’s important that if they do actually OPEN your email,...

Oct 09

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Person wearing a blue business suit with blue tie. There are a group of hands holding microphones and recording equipment as though interviewing the person in the suit.

The Media WANT To Hear From You

By Creative Concepts PR Pitching

One of the biggest mistakes people make is simply waiting for the media to come to them. This couldn’t be further than the truth! Journalists are inundated with information, stories, leads and hundreds of emails daily, so if they don’t know about you, they can’t...