Have you experienced the excitement of media saying ‘yes’ to your story only to be disappointed in the actual media coverage itself? It happens. Even to professional PR consultants who work with media for a living! In fact, it happened in our office just recently...
Read More
Recently I received a call from a local radio station asking for an interview with my client. It’s not the first time we’ve had media reach out to us, but it didn’t happen by accident and it didn’t happen overnight! It’s the result of a…
You’ve nailed the art of how to write a killer media release (go you!), but despite your best efforts, your pitches aren’t getting picked up by the media. Frustrating, we know, but don’t let it dishearten you! Here, we explore some of the most common...
Read More
Sending out a pitch without thoroughly understanding the media outlet you’re targeting is like trying to fit a square peg into a round hole. It just won’t work. It might sound obvious, but it’s surprising how many pitches miss the mark simply because the homework...
Read More
Here’s one of the key things you need to know – journalists are time poor and usually working to deadlines. Depending on the media outlet, they’re receiving up to hundreds of emails per day, so it’s important that if they do actually OPEN your email,...
Read More
One of the biggest mistakes people make is simply waiting for the media to come to them. This couldn’t be further than the truth! Journalists are inundated with information, stories, leads and hundreds of emails daily, so if they don’t know about you, they can’t...
Read More