In the world of PR, knowing the difference between what's advertorial and what's genuinely newsworthy when pitching to the media is KEY. Your story must capture the journo's attention and be of genuine interest to your media outlet's target audience. It is important to avoid...
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Recently I received a call from a local radio station asking for an interview with my client. It’s not the first time we’ve had media reach out to us, but it didn’t happen by accident and it didn’t happen overnight! It’s the result of a…