media release – Creative Concepts PR

Feb 06

The Importance of Creating Your Own Content for Media

By Creative Concepts PR Content Creation, Media Coverage, Public Relations, Supplying Content, Technology

In the world of media, creating your own content is CRUCIAL! Journalists are always on the go and every now and again media outlets will rely on supplied content, including overlay vision, photos, and even audio. Thinking ahead and being prepared with content can be...

Oct 13

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Pitching Pitfalls: Why Your Media Outreach Might Be Falling Flat

By Creative Concepts PR Media Release, Pitching

You’ve nailed the art of how to write a killer media release (go you!), but despite your best efforts, your pitches aren’t getting picked up by the media. Frustrating, we know, but don’t let it dishearten you! Here, we explore some of the most common...

Oct 11

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Image of a laptop screen with a large email icon showing a warning/notification sign

Three Things You Should Know Before Hitting Send On Your Pitch

By Creative Concepts PR Media Release, Pitching

Sending out a pitch without thoroughly understanding the media outlet you’re targeting is like trying to fit a square peg into a round hole. It just won’t work. It might sound obvious, but it’s surprising how many pitches miss the mark simply because the homework...

Oct 10

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Person sitting on a grey couch typing on a laptop. There is an empty coffee mug visible as well.

How To Grab a Journalist’s Attention

By Creative Concepts PR Media Release, Pitching

Here’s one of the key things you need to know – journalists are time poor and usually working to deadlines. Depending on the media outlet, they’re receiving up to hundreds of emails per day, so it’s important that if they do actually OPEN your email,...