I began volunteering my PR services to the Townsville to Cairns Bike Ride in 2019, and initiated a fundraising campaign calling on the community to donate $21 to celebrate 21 years of the event. This campaign achieved significant media exposure across print, television, radio and online. Successful event coverage was also achieved, including meeting the goal of increasing exposure north of Townsville.
Prior to the 2020 event’s cancellation due to COVID-19, I had coordinated a successful launch campaign which included radio interviews and a four-page feature article in the Townsville Eye with a call to action for riders and support crew to register for the event.
