townsville to cairns
bike ride

I began volunteering my PR services to the Townsville to Cairns Bike Ride in 2019, and initiated a fundraising campaign calling on the community to donate $21 to celebrate 21 years of the event. This campaign achieved significant media exposure across print, television, radio and online. Successful event coverage was also achieved, including meeting the goal of increasing exposure north of Townsville.

Prior to the 2020 event’s cancellation due to COVID-19, I had coordinated a successful launch campaign which included radio interviews and a four-page feature article in the Townsville Eye with a call to action for riders and support crew to register for the event.

It’s an absolute joy to work on this special event, working closely with the local committee and the Children’s Cancer Institute’s national marketing and PR team to ensure key messages are consistent.
Newspaper Townsville to Cairns Bike Ride

“Julie Johnston has been an incredible support to the annual Townsville to Cairns Bike Ride generating considerable media coverage across all channels, she is super talented at identifying how to communicate our messaging effectively, highlighting our key spokespeople and leveraging her wide network of media relationships to engage the local community in raising awareness and funds. In addition to media management, Julie has contributed to the art direction for our video content with skill and expertise, her connection to our cause has meant she has done this with empathy helping to create compelling content that cuts through the noise. We cannot thank Julie enough for going over and above every time.”

Anne JohnstonChief Marketing & Fundraising officer, Children’s Cancer Institute