Want your restaurant, business or community organisation featured in the media?

I’m Julie Johnston, a PR professional with 20+ years experience in media and marketing.

In this Behind the Headlines Case Study, I’ll take you behind the scenes so you can see how a local business can gain media coverage (WITHOUT advertising dollars or media industry expertise!)

Step by step, I’ll walk you through a media campaign for Giuseppe’s Italian Spaghetti Eating Competition*. We’ll look at how Giuseppe creates a newsworthy story, pitches to the media, and comes up with exciting visuals. You’ll see how to put together a media call, and the resulting local media coverage across print, television and radio.

This Behind the Headlines case study is perfect for small business owners, restaurant owners or community organisations who want to get featured in their local media. It uses a local restaurant as an example, but the simple strategies work for any type of industry – showing you how to create publicity that gets noticed.

ACCESS NOW FOR $29

In just 60 minutes, we’ll take you through:

Overview of a PR Campaign Plan
An example Media Release
Pitching to Target Media
Behind the Scenes footage: TV Interview Video, Radio Phone Interview, Photography Examples
Media Coverage Examples: TV News Bulletin, Radio News Bulletin, Newspaper Article

PLUS you’ll receive customisable templates, which you can use again and again:

PR Campaign Plan
Media Release Template

All of this and lifetime access for just:

$29+gst

Don’t miss out on this amazing deal – enrol today!

ACCESS NOW

*Giuseppe’s Italian Restaurant is a fictional business created for the learning purposes of this case study, and characters are portrayed by actors. However, the campaign plan and results are indicative of real businesses.

Want to dive deeper and master every detail of securing media coverage? Upgrade to the full Create Your Own PR course now. The comprehensive course includes this Behind the Headlines case study—but you’ll get even more expert strategies and step-by-step guidance to create powerful publicity that works!

FAQs

Who is this case study designed for?

This Behind the Headlines case study is perfect for small business owners or community organisations who want to get featured in their local media. It uses a local restaurant as an example, but the simple strategies work for any type of industry – showing you how to create publicity that gets noticed.

How long will this case study take?

You can stop and start the video as much as you like, but from start to finish it will take about 60 minutes.

You’ll have lifetime access to this case study, so you can re-watch the video as many times as you like!

How do I access the Behind the Headlines Case Study?

After signing up, you will be emailed log-in details to access this Behind the Headlines Case Study. You gain lifetime access, so you can re-watch the video as many times as you like!

You can sign up here.

What are your payment terms?

This Behind the Headlines Case Study is AU $29 + GST. Payment is non refundable. All major credit cards are accepted.

Payments can be finalised here.

What if I want to learn more?

This Behind the Headlines Case Study is perfect for a behind-the-scenes look at a winning media campaign. However, if you want more detail and how-to guides, upgrade to the full Create Your Own PR course. The comprehensive course includes this Behind the Headlines case study—but you’ll get even more expert strategies and step-by-step guidance to create powerful publicity that works! You can sign up here.

If you sign up for the Behind the Headlines Case Study first, for a limited time you will be offered a discounted rate on the complete Create Your Own PR course.

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”“The course was clear, direct and useful. I really liked the visual imagery as well as the points to note and the audio to reinforce and clarify the message. I love good communication and this was wonderful. It's going to be so useful to me as I delve into creating case studies for my project and promoting them this year. I can see myself going back in and starting and stopping that video over and over again as I follow the steps! Thanks for the insights and the opportunity!”
DIANA CONDYLASCoordinator, Plastic Free NQ