Giuseppe’s Italian

Spaghetti Eating Competition

CASE STUDY | CREATE YOUR OWN PR

In this Create Your Own PR Case Study we take you behind the scenes of a media campaign for the Giuseppe’s Italian Restaurant* annual spaghetti eating competition.

Step by step we will walk through Giuseppe’s campaign plan, target media and the pitch process, with downloadable templates and examples.¬† Through visual imagery and audio we’ll show you the interview process and examples of resulting local media coverage in print, television and radio.

What’s included in the course:

  • Overview of a PR Campaign Plan
  • Media Release Example
  • Pitching to Target Media
  • Behind the Scenes TV Interview Videos with Two Spokespeople plus Overlay Vision
  • Behind the Scenes Radio Phone Interview Audio
  • Behind the Scenes Photography Examples
  • TV News Bulletin Example
  • Radio News Bulletin Example
  • Newspaper Article Example

PLUS Customisable downloadable templates

  • PR Campaign Plan
  • Media Release Template

All of this and lifetime access for just:

$45+gst

Don’t miss out on this amazing deal – enrol today!

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*Giuseppe’s Italian Restaurant is a fictional business created for the purposes of this Case Study, and characters are portrayed by actors.

Sneak Peak

To give you a taste of the resources that have been created for this Case Study, please see the example television news bulletin that is used within the course:

*By purchasing you will be added to our contact list and will have lifetime access to case study content and any future updates.

**Giuseppe’s Italian Restaurant is a fictional business created for the purposes of this Case Study, and characters are portrayed by actors.

Create Your Own PR Media Case Study: Giuseppe's Italian Spaghetti Eating Competition Creative Concepts PR

Create Your Own PR – Media Case Study

Giuseppe’s Italian Spaghetti Eating Competition

$45+GST

Detailed Examples | PR Resources & Templates

Lifetime access 

BUY NOW

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