Giuseppe’s Italian

Spaghetti Eating Competition

CASE STUDY | CREATE YOUR OWN PR

In this Create Your Own PR Case Study we take you behind the scenes of a media campaign for the Giuseppe’s Italian Restaurant* annual spaghetti eating competition.

Step by step we will walk through Giuseppe’s campaign plan, target media and the pitch process, with downloadable templates and examples. Through visual imagery and audio we’ll show you the interview process and examples of resulting local media coverage in print, television and radio.

What’s included in the course:

Overview of a PR Campaign Plan
Media Release Example
Pitching to Target Media
Behind the Scenes TV Interview Videos with Two Spokespeople plus Overlay Vision
Behind the Scenes Radio Phone Interview Audio
Behind the Scenes Photography Examples
TV News Bulletin Example
Radio News Bulletin Example
Newspaper Article Example

PLUS Customisable downloadable templates

PR Campaign Plan
Media Release Template

All of this and lifetime access for just:

$45+gst

Don’t miss out on this amazing deal – enrol today!

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*Giuseppe’s Italian Restaurant is a fictional business created for the purposes of this Case Study, and characters are portrayed by actors.

Sneak Peak

To give you a taste of the resources that have been created for this Case Study, please see the example television news bulletin that is used within the course:

*By purchasing you will be added to our contact list and will have lifetime access to case study content and any future updates.

**Giuseppe’s Italian Restaurant is a fictional business created for the purposes of this Case Study, and characters are portrayed by actors.

Create Your Own PR – Media Case Study

Giuseppe’s Italian Spaghetti Eating Competition

$45+GST

Detailed Examples | PR Resources & Templates

Lifetime access